2023 - 2024 SEMrush Certification Exam Answers : Keyword Research
Q.1 – Proper keyword research allows you to rank with text-only content – and nothing else.
- (A) TRUE
- (B) FALSE
Q.2 – Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.
- (A) FALSE
- (B) TRUE
Q.3 – Why should you analyze your competitor’s pages that have the most inbound links pointed to them?
- (A) You should consider that the content of these pages is important to their audience and their customers
- (B) You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
- (C) The content of these pages is very difficult to rank for, so you should avoid these topics
Q.4 – Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?
- (A) Position Tracking
- (B) Keyword Difficulty
- (C) Keyword Overview
- (D) Keyword Magic Tool
Q.5 – Which SEMrush tool provides you with information about not provided keywords?
- (A) Keyword Magic Tool
- (B) Keyword Overview
- (C) Organic Traffic Insights
- (D) PPC Keyword Tool
Q.6 – The search results displayed for any query are based on what Google interprets to be the searcher’s intent.
- (A) TRUE
- (B) FALSE
Q.7 – What does the keyword difficulty score tell you?
- (A) How difficult it is to find that keyword during keyword research
- (B) How difficult it is to rank for that keyword
- (C) How difficult it is to understand that keyword
Q.8 – Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?
- (A) Keyword Magic Tool
- (B) Organic Traffic Insights
- (C) PPC Keyword Tool
- (D) Keyword Overview
Q.9 – Which discovery questions should you ask the business before starting keyword research? Choose 3 options.
- (A) What are your business goals?
- (B) What problem do you have as a business?
- (C) What revenue (the number) did you get/have last year?
- (D) What problem do you solve for the customer?
- (E) Are there any seasonal trends in your audience behavior?
Q.10 – What are the keyword phrase scores based on?
- (A) Seasonality
- (B) Popularity
- (C) Accuracy