Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers 2023 - 2024

 Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers 2023 - 2024

Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers 2023 - 2024

One of the key ingredients for an agency is to create a pipeline of leads. True or false?

  • True
  • False

According to the lecture, content marketing tends to be…

  • Budget and brains
  • Paid and organic
  • Slow, but durable
  • Mousetrap and cheese

What types of content tend to do better in social media than in search?

  • Longform text
  • Content that triggers emotion
  • Answers to common questions
  • Keyword-focused articles

According to the presentation, account-based marketing (ABM) typically works well for:

  • B2C service providers
  • B2C ecommerce brands
  • Non-profit organizations
  • B2B service providers

What are the two main types of marketing?

  • Broadcast and digital
  • Advertising and content marketing
  • Organic and Owned
  • Indoor and outdoor

What are the three elements of a content marketing mission statement?

  • Business goals, target audience, topics published
  • Target audience, topics published, benefits to the audience
  • Target audience, metrics impacted, calls to action
  • Target audience, formats for content, benefits to the audience

Which of the following is NOT a content format?

  • Videos
  • Keywords
  • Guides
  • Research reports
  • Interviews

According to BuzzSumo’s analysis of one million articles, which of these formats drives more links and shares than all others?

  • Lists
  • Original Research
  • Visuals
  • Influencer Marketing

What are the ‘3 Ps’ of high-performing email signup forms?

  • Plan, Promote, and Precision
  • Promise, Persistence, and Privacy
  • Prominence, Promise, and Proof
  • Pictures, Partners, and Pop-ups

Which of these is an example of collaborative content?

  • Ebooks
  • Podcasts
  • Webinars
  • Contributor quotes

Collaboration with which of the following influencers may affect your SEO?

  • Instagram celebrity
  • Famous YouTuber
  • All of the above
  • Media journalist

According to the 1% rule, the two types of people on the internet are…

  • Content creators and content consumers
  • Collaborators and contributors
  • Qualified and unqualified visitors
  • Influencers and visitors

Which of the following are NOT types of ‘headlines?’

  • Social snippets
  • Title tag
  • Article H1 header
  • Email subject line

According to the annual blogging survey, approximately how long is the average blog post?

  • 1400 words
  • 400 words
  • 4000 words
  • 800 words

According to the example provided in the course, what impact do embedded videos have on the performance of articles?

  • More social shares
  • Higher bounce rate
  • All of the above
  • Higher conversion rates

There is a correlation between long headlines and social shares. True or false?

  • True
  • False

What type of content supports sales directly?

  • Content that triggers loyalty
  • Content that gets shared
  • Content that attracts links
  • Content that answers prospects’ questions

Unlike traditional content marketing, account-based marketing…

  • Attracts the largest possible audience for brand awareness
  • Starts with identification of top prospects
  • Doesn’t require follow-up
  • Seeks to maximize the total number of form submissions

According to the lecture, what is the key success factor for social media video?

  • Lighting
  • Length
  • Calls to action
  • Captions

Which of the following formats was recommended for an account-based content marketing program?

  • Infographics
  • Original research
  • In-person events
  • Ebooks

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