Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers 2023 - 2024
One of the key ingredients for an agency is to create a pipeline of leads. True or false?
- True
- False
According to the lecture, content marketing tends to be…
- Budget and brains
- Paid and organic
- Slow, but durable
- Mousetrap and cheese
What types of content tend to do better in social media than in search?
- Longform text
- Content that triggers emotion
- Answers to common questions
- Keyword-focused articles
According to the presentation, account-based marketing (ABM) typically works well for:
- B2C service providers
- B2C ecommerce brands
- Non-profit organizations
- B2B service providers
What are the two main types of marketing?
- Broadcast and digital
- Advertising and content marketing
- Organic and Owned
- Indoor and outdoor
What are the three elements of a content marketing mission statement?
- Business goals, target audience, topics published
- Target audience, topics published, benefits to the audience
- Target audience, metrics impacted, calls to action
- Target audience, formats for content, benefits to the audience
Which of the following is NOT a content format?
- Videos
- Keywords
- Guides
- Research reports
- Interviews
According to BuzzSumo’s analysis of one million articles, which of these formats drives more links and shares than all others?
- Lists
- Original Research
- Visuals
- Influencer Marketing
What are the ‘3 Ps’ of high-performing email signup forms?
- Plan, Promote, and Precision
- Promise, Persistence, and Privacy
- Prominence, Promise, and Proof
- Pictures, Partners, and Pop-ups
Which of these is an example of collaborative content?
- Ebooks
- Podcasts
- Webinars
- Contributor quotes
Collaboration with which of the following influencers may affect your SEO?
- Instagram celebrity
- Famous YouTuber
- All of the above
- Media journalist
According to the 1% rule, the two types of people on the internet are…
- Content creators and content consumers
- Collaborators and contributors
- Qualified and unqualified visitors
- Influencers and visitors
Which of the following are NOT types of ‘headlines?’
- Social snippets
- Title tag
- Article H1 header
- Email subject line
According to the annual blogging survey, approximately how long is the average blog post?
- 1400 words
- 400 words
- 4000 words
- 800 words
According to the example provided in the course, what impact do embedded videos have on the performance of articles?
- More social shares
- Higher bounce rate
- All of the above
- Higher conversion rates
There is a correlation between long headlines and social shares. True or false?
- True
- False
What type of content supports sales directly?
- Content that triggers loyalty
- Content that gets shared
- Content that attracts links
- Content that answers prospects’ questions
Unlike traditional content marketing, account-based marketing…
- Attracts the largest possible audience for brand awareness
- Starts with identification of top prospects
- Doesn’t require follow-up
- Seeks to maximize the total number of form submissions
According to the lecture, what is the key success factor for social media video?
- Lighting
- Length
- Calls to action
- Captions
Which of the following formats was recommended for an account-based content marketing program?
- Infographics
- Original research
- In-person events
- Ebooks