Display & Video 360 Certification Exam Answers 2023 - 2024

 Display & Video 360 Certification Exam Answers 2023 - 2024

To activate the creative approvals process for a new creative, what step must be taken?

• Set the creative to active
• Upload the creative to Display & Video 360
• Resubmit the creative for approval
• Assign the creative to an active line item

Answer

What inventory sources allow for exclusive publisher partnerships?

• Automatic Deals and preferred deals
• Preferred deals and private auctions
• Exchanges and preferred deals
• Automatic Deals and private auctions

Answer

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

• Advertiser and Insertion Order
• Partner and Advertiser
• Campaign and Advertiser
• Partner and Insertion Order

Answer

When creating a new TrueView campaign, how long should be allocated for creative review?

• Up to 24 hours
• Up to 12 hours
• Up to 6 hours
• Up to 2 hours

Answer

Which two settings can be edited in Campaign Settings? (select two)

• Bidding Strategy
• Campaign goal
• Frequency caps
• Creative

Answer

What data cannot be evaluated with a Standard or General performance report?

• The match ratio of third- and first-party audience segments
• Impressions and eCPM by website
• Clicks and conversions for individual creatives
• Viewability metrics across each IO and line item

Answer

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

• YouTube Programmatic Guaranteed reporting
• Advertiser’s History
• Creative status field
• Deals Troubleshooter

Answer

What report can identify when a campaign overspent the budget?

• Basic or Standard report, grouped by “Time of Day”
• A Verification report, grouped by “Advertiser Currency”
• A SDF report based on the insertion order and line items
• An Inventory Availability report grouped by “Time of Day”

Answer

When users make changes to a line item or insertion order, where are those changes displayed?

• In the downloadable Structured Data File
• Under Change History in the change log
• In the left panel after searching for the user name
• In the Partner’s Basic Details

Answer

How can a profit margin be applied to the revenue metric?

• Add a column and manually calculate revenue
• Add a percent markup in the billing profile
• Assign the pixel to a line item’s conversion tracking
• Assign a media cost markup to the partner revenue model

Answer

What step would be taken to verify that conversion pixels are implemented and load correctly?

• Generate a Standard or General report and include conversion metrics
• Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
• Generate a pixel load report grouped by the conversion pixel(s)s 
• Check the line item performance metrics for conversions greater than zero

Answer

What line items are impacted by insertion order default targeting?

• New line items only, not current line items
• All current line items
• TrueView line items
• Only video line items

Answer

How can a creative be submitted for audit after it’s been rejected and fixed?

• Select the creative and select “Activate”
• Select the creative and click “Resubmit for approval”
• On the Creative’s page, click the refresh button
• Assign the creative to another line item

Answer

What report can help verify if pixels load correctly on a webpage?

• Floodlight
• Gross Rating Points
• Inventory Availability
• Reach

Answer

What does an audit status of “Pending, servable” mean?

• The creative will serve but is prohibited due to unsuitable content
• The creative will not serve for 24 hours
• The creative will serve but may be rejected after policy review
• The creative will not serve until resubmitted for approval

Answer

What report shows the number of unique users for a specific website?

• Audience Composition
• Inventory Availability
• Standard
• Page-Category

Answer

What insertion order settings must be set before a campaign can go live?

• Auto-budget allocation and targeting
• Bids and creatives
• Bid multipliers and goals
• Budgets and flight dates

Answer

What feature allows users to adjust fixed bids for different geographies or device types?

• Partner revenue model
• Bid multipliers
• Viewability targeting
• Recency targeting

Answer

How can a site be blacklisted from an advertiser’s media buys?

• Add the URL to the advertiser’s URL field
• Identify the website’s key phrases and use them in keyword exclusion targeting
• Use the audience composition report and exclude audiences that visit that site
• Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

Answer

What is the correct Display & Video 360 account hierarchy?

• Partner > Campaign > Advertiser > Insertion order > Line item > Creative
• Insertion order > Partner > Line > Advertiser
• Partner > Advertiser > Campaign > Insertion order > Line item > Creative 
• Account > Line item > Advertiser > Insertion order > Partner

Answer

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

• A General or Standard report grouped by channel
• The line item’s impressions lost chart
• The “Line Item Settings” CSV
• The Inventory Marketplace forecast

Answer

When is a “view” counted for TrueView campaigns?

• Each time Active View recognizes TrueView
• Each time the user watches at least two seconds of the video
• Each time the user clicks or watches 30 seconds or the entire video
• Each time a video’s screen is 50% viewable on the page

Answer

What format cannot share a frequency cap with other media formats?

• Native
• TrueView
• Video
• Display

Answer

What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

• Add the advertiser’s name to the inventory access field
• Ask the publisher to activate the deal in Display & Video 360’s insertion order 
• Check that the advertiser has been automatically added to the line item’s deal
• Assign the advertiser using a Google form

Answer

Which two objectives can be selected as a campaign goal? (select two)

• Remarket to existing customers
• Behavioral audience targeting 
• Raise awareness of my brand or product 
• Drive offline or in-store sales

Answer

What step should be taken to view performance data for targeted audience segments?

• Generate an audience performance report and select “include only targeted audience lists”
• Generate an audience composition report and filter for line items targeting audiences
• Go into the insertion orders default targeting and use the potential reach metric
• Generate an Inventory Availability report and filter by all targeted audiences.

Answer

At what levels can pacing be set?

• Line item and ad group
• Insertion order and line item
• Campaign and insertion order
• Campaign and line item

Answer

How are line items affected when a user edits the default targeting for insertion orders?

• Existing and new line items apply the original default targeting
• Newline items inherit the new default targeting and existing line items inherit edits to default geotargeting
• New and existing line items inherit the new insertion order targeting
• Existing line items are uneffected and new line items inherit the new default targeting

Answer

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

• Set the bid strategy to viewable CPM (vCPM)
• Assign viewability targeting
• Only target inventory displayed on mobile apps
• Add a pixel to the Default tag in Campaign Manager

Answer

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

• The system automatically moves budget to higher performing line items
• The system will apply new budgets based on the insertion order’s goal
• Budget segments will automatically actualize and allocate to future segments
• The system automatically provides budget suggestions to the Quality metrics

Answer

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

• Access to YouTube masthead inventory
• Access to Floodlight tag tracking without using dynamic pixels
• Availability to frequency caps on all media buys across YouTube and other exchanges
• Access to earned metrics, like shares, and channel subscribers

Answer

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

• Increase the bid and budget
• Add targeting such as channel and environment
• Add budget segments to the insertion order
• Remove targeting such as keywords and exclusionary site lists

Answer

What steps should be taken at the Advertiser level to run TrueView?

• Link the YouTube video
• Enable TrueView in Advertiser settings
• Link the YouTube channel
• Enter the channel code in Advertiser settings

Answer

What step should be taken to determine which creatives had the lowest eCPM over the last month?

• Generate an Audience Composition report grouped by audience with the CPM metric selected
• Go into the creative section for the advertiser and compare the inline metrics for eCPM
• Generate a Standard report grouped by creative with the eCPM metric selected
• Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

Answer

How can a campaign be activated after creating it?

• Submit an IO to your support agent
• Select the Activate dropdown for the campaign, line items, and insertion orders
• Set the campaign’s start date to “Today”
• Upload a campaign Structured Data File with “Live” in the status column

Answer

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

• Keyword
• Geography
• Time and Day
• Demographics

Answer

What are two ways to check why a private deal is not running? (select two)

• Search the history logs for the deal
• Check the creative approval status
• Generate an Audience Composition report
• Use the Deals Troubleshooter

Answer

Which three settings could prevent deals from meeting their ad-serving goals? (select three)

• VAST and VPAID creatives that are approved
• Geotargeting and bid strategies
• Demographics and audience targeting
• Brand safety and sensitive category targeting

Answer

Which ad formats cannot be assigned to a single line item? (select two)

• VPAID and VAST
• Image and HTML5
• TrueView and Video
• Video and Display

Answer

How is the daily budget calculated for an insertion order with Flight Even pacing?

• The flight budget divided by the number of remaining days and multiplied by 1.5
• The remaining flight budget divided by the number of days remaining
• The remaining flight budget multiplied by the number of days remaining
• The campaign’s budget, minus the flight budget spent, divided by the number of days remaining

Answer

What are two ways to troubleshoot a non-spending line item? (select two)

• Check the line item’s Impression lost chart
• Check the creative approval status
• Confirm that media fees are invoiced
• Adjust the partner revenue model

Answer

What timezone is applied to inline charts and metrics data?

• US Eastern timezone
• US Pacific Timezone
• The advertiser’s timezone
• The user’s timezone

Answer

Where can an advertiser set their campaign goal?

• Insertion Order Default Targeting
• Campaign Settings
• Line Item Basic Details
• Partner Settings

Answer

When creating new video line items, what are two execution methods that save time? (select two)

• Use Structured Data Files to bulk upload new video line items
• Use the audience composition report, then exclude audiences that visit that site
• Duplicate video line items, then make bulk edits to targeting
• Convert display line items to video line items, then make inline adjustments to targeting

Answer

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

• Even pacing line item overspends in the first six hours, and then pauses insertion order spend
• Ahead pacing line item spends 120% of its expected daily spend
• Even pacing line item spends 200% up front then evens out by the end of the month
• ASAP pacing line item spends the entire budget within the first couple of hours

Answer

Which environments and inventory sources cannot run within a single line item?

• Mobile app and mobile app interstitial
• YouTube and open exchange
• Desktop and mobile web
• Mobile web and mobile app

Answer

What are two Google Audiences? (select two)

• First-party
• Third-party
• In Market
• Affinity

Answer

Which exchanges have their own creative audit process?

• Google Ads Manager only
• Every exchange has its own creative audit process
• AdRoll, Pubmatic, Rubicon
• AppNexus, Google Ads Manager, BrightRoll

Answer

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

• Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
• The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
• The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
• The publisher needs to agree on the targeting and categories for an open auction deal

Answer

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

• In My Inventory, find the deal and select configure
• Find the deal in Marketplace and assign the creative
• Select the deal from the insertion order’s Inventory Source targeting
• Add the Deal ID in the advertiser’s Basic Details

Answer

How can an advertiser be granted access to TrueView inventory?

• Add YouTube to the targeted sites in the TrueView channel
• Add a 4 percent media fee to the partner revenue model
• Accept Terms & Conditions and Fees in the Partner’s settings
• Add YouTube to the list of accepted exchanges in the Partner’s settings

Answer

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

• Upload the categories into Campaign Manager’s Verification system
• Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
• Contact support with a list of the categories that need to be excluded using a specific third-party verification service
• Implement tracking tags with 1×1 pixels that call the third-party’s verification system

Answer

Where are video ads hosted for a TrueView campaign?

• On Campaign Manager
• On the advertiser’s public YouTube channel
• On Display & Video 360 using a 1×1 pixel and a Native ad tag
• Through a third-party video hosting tool

Answer

What step should be taken to track and secure a programmatic deal with a publisher?

• Go to Marketplace Negotiations to review and accept deals in Display & Video 360
• Contact your customer support representative
• Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
• Go to Inventory targeting within a line item and search within “Inventory Source”

Answer

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

• Less available inventory across all devices
• The ability to run on TrueView inventory
• More available inventory across all devices
• Less functionality for engagement and interaction with ad

Answer

How are creatives assigned to a line item?

• Bulk upload a creative spreadsheet in the advertiser’s creative section
• In the line item’s settings, search and select the correct 1×1 pixel
• While setting up a new creative for the advertiser, assign the line item and click Save
• Select the creative to assign in the line item’s creative section

Answer

How would you add third-party verification to a creative when Campaign Manager is your ad server?

• Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
• Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
• In Display & Video 360, use the custom tag wrapper feature
• Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

Answer

Which two insertion order and line item settings are required? (select two)

• Auto Budget Allocation
• Pacing
• Automated bid strategy
• Budget

Answer

What ad format cannot run with Even pacing set on the insertion order?

• Video
• TrueView
• Native
• Display

Answer

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

• Add a Display & Video 360 macro to the Floodlight Tag
• Add a custom variable for audience targeting
• Set the Floodlight tag to accept Dynamic tags
• Assign the Floodlight tag to an audience list

Answer

What is the difference between Programmatic Guaranteed deals and preferred deals?

• Preferred deals do not allow targeting edits in Display & Video 360
• Programmatic Guaranteed deals are incompatible with conversion pixels
• Programmatic Guaranteed deals have required minimum spend 
• Preferred deals have required minimum spend

Answer

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

• Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
• Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
• Associate the Display & Video 360 partner ID in Campaign Manager’s Properties
• Associate the Bid Manager partner ID in the advertiser’s “Creatives fields” section

Answer

What percentage of the daily budget is applied when using “Ahead” pacing?

• 150% of the budget, based on budget segments and KPIs
• 200% of the daily budget, based on inventory
• 120% of the daily budget, based on the flight dates
• It’s not a specific percentage, it’s solely based on performance

Answer

What environment supports proximity targeting?

• Mobile Web
• Mobile App
• Desktop Web on Mobile
• TrueView

Answer

What is required for creative approval?

• A 3rd-party verification tracker
• A valid landing page
• Data sharing is enabled
• HTML5 formatting

Answer

How can a group of URLs be excluded across advertisers?

• Contact support to exclude the list of URLs
• Create a channel of URLs and exclude it in advertiser or partner-level targeting
• Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting 
• Upload an Inventory Availability report into the line item’s verification settings

Answer

Which campaign setting impacts how the associated insertion orders deliver?

• Performance goal
• Planned spend
• Frequency capping
• Campaign name

Answer

To duplicate a line item, what steps must be taken?

• Select the line item, click “Action,” and then “Bulk Edit”
• Select the line item, click “Action,” and then “Download”
• Select the line item, click “Action,” and then “Duplicate”
• Use the default targeting to duplicate line items

Answer

What are two ways to make bulk changes within Display & Video 360 campaigns?

• Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit
• Navigate to optimization within line item view
• Use Structured Data Files (SDF)
• Update within Campaign Manager

Answer

Where can a preferred deal be assigned?

• In the partner settings, under inventory source
• In the line item’s audience targeting
• In the line item’s inventory source targeting
• In the line item’s creative assignment

Answer

Which two views show the revenue and conversion metrics for line items? (select two)

• Performance view
• Quality view
• Optimization view
• Pacing view

Answer

What is one way to control ad frequencies across multiple insertion orders?

• Set recency targeting
• Set campaign-level frequency caps
• Assign a frequency cap to each creative
• Create insertion order budget segments

Answer

What step would an advertiser take to target a list of email addresses?

• Create a Custom Affinity audience list
• Assign a Floodlight tag to an audience list in Campaign Manager
• Add the email addresses to keyword targeting
• Create a Customer Match list for TrueView

Answer

Which ad format supports pre-bid verification with Integral Ad Science?

• Bumpers
• Display
• Mobile app
• TrueView