What are Affilate and Affilate Marketing? Detailed guide

 What are  Affilate and Affilate Marketing? Detailed guide

What are Affilate and Affilate Marketing? Detailed guide

First, what is an Affiliate? , What is Affiliate Marketing? Let’s answer 2 questions.


The word “affiliate”, which is of English origin, can be translated into our language as “affiliate company” or “to accept membership”.

In fact, in native English speaking countries, this word is used in place of 10 different verbs. Every verb it is used has the meaning of “union” or “inclusion” in its origin.

Affiliate Marketing

It can be defined as a form of internet marketing where companies pay you to promote their products and services or an affiliate earns a commission by referring a customer to the seller’s website.

Affiliate Marketing Features

Affiliate marketing is one of the most popular methods of generating income on the internet.

It is a great way to monetize your blog or website.

In this type of marketing, affiliates are rewarded for sending customers to a business’s website through their own website or social media channels.

The affiliate may receive a commission for each referred customer or each purchase made within a certain period of time.

It’s not just bloggers who benefit from this, but even big brands are taking action.

Affiliate marketing is one of the most popular ways for new businesses to make money online.

It has been around for over 20 years and is seen as one of the best ways for any business to make money online.

How is Affiliate Marketing Done?

In order to do affiliate marketing, it is necessary to be a member of a company or agency that works with this system and to promote the products and services they provide on the internet.

A commission is also obtained from the products returned for sale.

But what seems so simple when describing it is actually not that simple.

If you have read our article carefully, you have seen that we have used expressions such as “recommendation of reliable and sympathetic people”.

Because the biggest mistake made when trying to do affiliate marketing is to attempt this with profiles or sites that are not popular enough and do not inspire confidence.

Unfortunately, in this case, too, it is impossible not to encounter disappointment.

The trick of doing affiliate marketing; is that the site or profile on which you will promote the product or service inspires sufficient confidence to do this job.

If you sell products on a forum site, your potential customers are forum members.

Therefore, if you do not have a reputation in the relevant forum, it is almost impossible to make sales.

The same goes for social media accounts.

It is almost impossible for profiles that have not reached a certain number of followers and are not specialized in a certain subject to be successful in the affiliate marketing business.

Best Affiliate Marketing Products

1. Financial Products

lifelock - financial products

Financial products are always in high demand because consumers are constantly looking for ways to save money and spend smarter.

This wide-ranging niche includes credit cards, insurance policies, mortgages, loans, and financial protection products like LifeLockAffiliate marketing of financial products is worthwhile as some commissions exceed $100 per sale.

2. Dating Products

CougarLife - dating products

For singles, swiping left or right has become a daily task as they search for that special someone. Yet people are searching—over 40 million Americans use online dating products!

Unlike fashion or tech products that can become outdated, dating is an evergreen topic. All of the time you invest in developing content will pay off for years to come.

You could promote top dating sites like Match.com or join a niche dating program like CougarLife, which pays a substantial 80% commission per sale.

3. Real Estate Products

Real Estate Products - Real Estate Express

Considering that 50% of buyers found their homes online, joining affiliate real estate programs can be financially lucrative.

Although this is a competitive affiliate marketing niche, there’s plenty to go around, and many programs have high commission rates. Potential home buyers need advice throughout the entire process.

Take advantage of that by recommending reputable real estate firms, banks with favorable mortgage terms, and homeowners’ insurance such as Real Estate Express.

4. Travel Products


COVID-19 has hit the travel industry hard, but there are still opportunities to earn an affiliate income. Just choose your products wisely.

For example, data shows that short-term rentals are doing better than hotels these days. Accommodations in rural areas and on beaches and rivers are experiencing higher occupancies due to the preference for isolation and peace. 

Why not use that to your advantage? You could promote short-term rentals in different places through travel platforms like Vrbo. Don’t let the commissions fool you – short-term rentals are cheaper to book than hotel rooms with similar amenities, so they get more sales.

5. Gaming Products

The gaming industry continues to grow fast as people of all ages seek high-powered computers, consoles, and mobile to get their entertainment fix.

In 2020, 2.7 billion gamers were forecasted to spend over $159 billion on games, and the games market valuation is forecasted to exceed $200 billion at the end of 2023.

So how can you earn and take advantage of that demand? Well, the gaming niche has the advantage that there are plenty of products to promote – and a good number of affiliate programs to make money from.

You could promote in-game guides for popular games like World of Warcraft, recommend high-end peripherals from brands like Razer, and endorse video game subscription services such as GameFly.

6. Fashion Products

The fashion industry is lucrative as there are all kinds of brands and products available for all demographics.

You have men’s clothing, women’s clothing, petite, luxury, plus size, frugal, designer, and so much more. And then you also have the topical niches like slow fashion, fast fashion, outdoor clothing, etc.

Naturally, then, there are various affiliate programs you could sign up to, with commissions ranging from 2% to 50%.

You could start by recommending the products of a renowned fashion retailer like Newchic or become an affiliate partner of a niche fashion brand like Rosegal.

7. Gardening Products

From the growing popularity of indoor gardening to the beauty that a vertical garden can add to a home and its value, there’s no shortage of opportunities in the gardening industry.

And thanks in large part to the Grow It Yourself (GIY) movement, even more opportunities have opened up for gardening affiliates.

You could start earning by promoting house plant subscription boxes such as the Succulents Box. But if you’d rather contribute to the GIY movement, SeedsNow has a referral program that allows affiliates to promote its non-GMO seeds to gardening enthusiasts.

3 Places to Find the Best Affiliate Marketing Products

You’ll want to join a few affiliate marketing programs to find the highest paying affiliate products that align with your niche.

Investigate each program to determine which ones offer the best products, commissions, and payout structures. Although there are thousands to choose from, below are three that have excellent reputations.


ShareASale - affilate program

ShareASale is home to over 3,900 merchants, with 1,000 exclusive merchants. You’ll have access to brands ranging from Wayfair to the NFL Shop to WP Engine, which pays a whopping $200 per sale.

The user-friendly interface allows you to filter through merchants based on different criteria, which is vital since each sets its own marketing model (pay-per-lead or pay-per-sale), commission rate, and cookie duration.

Top platform benefits:

  • Reliable and trustworthy platform
  • Great search filters
  • Partner network includes many large brand names


Awin - affilate program

Awin gives you access to 13,000+ merchants that are active in 11 countries. The platform is heavily geared towards financial, fashion, home, and travel brands, including industry giants such as Etsy, HP, Hyatt, and XE.

What sets Awin apart is its Opportunity Marketplace, which lets you pitch merchants with unique opportunities like sponsored content.

A WordPress plugin or Google Chrome extension makes it easy to create your affiliate links.

Top platform benefits:

  • Pays twice per month
  • Robust tools to help affiliate marketers
  • Minimum payout of $20

Amazon Associates

Amazon Associates - affiliate program

Amazon is the largest retail e-commerce company with a market share of 38.7%. It’s stellar reputation benefits anyone who is part of its affiliate network, Amazon Associates.

The program uses a flat-rate commissions structure with commissions ranging from 1%-10% depending on the product’s category. The cookie only lasts for 24 hours, but if a user adds any item to their cart, you’ll get a 90-day cookie for that item.

Top platform benefits:

  • The payout threshold is only $10
  • Millions of products
  • Universal cookie gives you a commission on every item someone buys within 24 hours


Affilate and Affilate Marketing reference 

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